PPC Stands for Pay Per Click. PPC is a mechanism in which you submit those keywords that you think might be used by the end users when they might be looking for your product or might be searching for your services. The user would type in the keyword, search for your ad, click it and then buy it. This process is also called sponsored links. The best part is you need to pay only when the user clicks on your ad. Currently Google Ad words are the largest PPC provider.
Pay per click ( PPC ) is an Internet advertising model used on various websites, where advertisers pay their host only when their ad is clicked. With our search engines, advertisers typically offers proposal on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Advantages of Google PPC Marketing:
- Provides Optimizations
- Control and Customization
- Provides Fine Tuning
- Flexible and maintainable