SEO Case Study: How We Took a Client to Page 1
At Kaival Infotech, we don’t just promise results — we deliver them. In this case study, we’ll walk you through how we helped a local Ahmedabad business go from page 5 to page 1 of Google search results — organically.
Whether you’re an entrepreneur, local shop owner, or a growing brand, this SEO transformation will show you exactly how strategic SEO works in 2025.
Step 1: SEO Audit & Keyword Research
Tools Used:
- Google Search Console
- SEMrush & Ubersuggest
- Screaming Frog
- Ahrefs (for competitor benchmarking)
Key Issues Identified:
- Broken meta tags
- No sitemap or robots.txt
- Low authority backlinks
- Keyword stuffing in outdated blogs
- Duplicate title tags
Solution:
We prepared a 30+keyword map targeting local + service-based keywords like:
- Modular Kitchen in Ahmedabad
- Best Wardrobe Designs Gujarat
- Affordable Interior Solutions near me
We focused on low competition + high intent local keywords.
Step 2: Website Optimization (Technical + On-Page)
Speed Optimization:
- Compressed all images using WebP format
- Implemented lazy loading & browser caching
- Shifted to a lightweight theme + CDN
Mobile Optimization:
- Fixed layout shifting issues
- Improved Core Web Vitals (CLS, FID, LCP)
On-Page SEO:
- Added proper H1-H3 structure
- Wrote fresh SEO-optimized content for each service
- Meta title/description crafted for CTR and relevance
Step 3: Local SEO Implementation
To dominate in Ahmedabad searches, we focused on:
- Creating and optimizing a Google Business Profile
- Getting local citations from Justdial, IndiaMart, Sulekha, etc.
- Adding location schema on the website
- Encouraging customer reviews with city keywords
Step 4: Backlink Building & Content Strategy
Backlink Strategy:
- Guest posts on local blogs
- Directory submissions
- Social bookmarking
Content Plan:
We created a blog calendar with topics like:
- “Top Modular Kitchen Trends in Ahmedabad (2025)”
- “Difference Between MDF and Plywood Wardrobes”
- “How to Budget Your Home Interior Project”
This drove organic blog traffic + internal linking opportunities.
Key Takeaways
- SEO is not about shortcuts — it’s about strategy, structure, and patience.
- Local SEO is powerful when combined with mobile-friendly, fast websites.
- Ongoing content and backlink updates keep rankings strong.
Want Similar Results?
Whether you’re a small business or growing brand, Kaival Infotech has the team, tools, and expertise to put you on Google’s Page 1 — the right way.
Contact us now to schedule your free SEO consultation and get a custom plan for your business.
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